Replay · instant access

Your
Best Sale
Yet.

Watch the replay and plan your next sale, launch or BFCM promo so you generate your best sales yet.

(press play tonight, have your whole sale planned by the weekend)

Get the replay for $197 $97 usd
MelHosted by Melissa Robbins, ecommerce coach to product founders for 25+ years
A pile of packed orders ready to post
$
Your store · just now50 new orders from your VIP email
Total salesA$25,145.00↑ 59%

I want you to get so many orders your postie cringes when you walk in the door.

Want to generate $1000's of dollars in sales from your next sale, product launch or promotion?

If you're sick of seeing other brands and retail stores show off the hundreds of packages they have to post because they've had their BEST SALE YET, then this is for you.

Results using my formula

Real sales. Real founders.

A$25,145in total sales from one promo
50 ordersin a single day from the VIP email list
$26,849in sales, spiking the day the sale went live
Founder message about her BFCM sale Shopify total sales screenshot Founder message about 50 orders in a day Analytics screenshot showing a sales spike

The workshop

Learn how other brands make thousands of dollars every time they run a promo.

Where their customers are so keen to hear from them they can't wait to open their emails.

We make sure you have all your ducks in a row and all your touch points working together, so nothing is left to chance on sale day.

The 90 minute replay, plus the whole planning system I built around it. A Notion board that holds your entire sale, and a Claude skill that plans it with you. Watch it on your lunch break, in the warehouse or after the kids are in bed.

Other courses hand you a video and wish you luck. This one hands you the plan already half built.

Your access includes

The plan

  • ✓
    The 90 minute Best Sale Yet replayHow to plan and run a successful promotion, start to finish. Watch it as many times as you like.
    $297

The system that plans it with you

  • ✓
    NewThe Best Sale Yet Notion HubRun your whole sale from one Notion board. Choose your offer, check your margins and set an order goal. Then follow the five-step plan to build your graphics, schedule your emails, plan your socials and see what worked. The workbook, calculator, four swipe files and post-sale scorecard are right where you need them. Hand the plan to your team and reuse it for every sale.
    $197
  • ✓
    Nobody else has thisThe Best Sale Yet Claude skillGive it your numbers and it builds your offer, profit maths, order goal, segments, emails, socials and scorecard with you. Like having me in your planning session at 11pm.
    $197

The toolkit

  • ✓
    Copy and paste email strategyThe exact sequence, who gets each email and when to send it. Yes, even your sleepers.
    $97
  • ✓
    Swipe files: 100's of emails and subject linesSee what other brands send, then write yours in half the time.
    $97
  • ✓
    The Best Sale Yet workbook2 printable pages: profit maths, countdown checklist, email sequence, who gets what and your after-sale scorecard.
    $47
  • ✓
    The Sales Goal CalculatorSet your order goal, then track actual orders, revenue and every email's open and click rates.
    $47
  • ✓
    The Promotion Ideas MenuEvery offer type sorted by how much margin it costs you. Because volume doesn't fix a margin you gave away.
    $47
  • ✓
    The deliverability checkStep by step email authentication so your sale lands in the inbox, not spam.
    $47
  • ✓
    2026 benchmarksKnow what a good open rate, click rate and email revenue actually look like this year.
    $27
  • ✓
    All the size specsWebsite banners, email headers, Instagram tiles and pinned banners. No more googling dimensions at 11pm.
    $17

Bonus

  • ✓
    The Email Roaster GPTPaste in your sale email and get an honest score plus exactly what to fix before you hit send.
    $47
Total value$1,164 USD

Replay + the whole system

$1,164 of tools. One extra order from your sale pays for it.

$197$97

Or 3 weekly payments of $39 USD

Yes, I want my best sale yet · $197 $97

30 day money back guarantee. Run your sale, no sales, full refund.

Payment Block
Tax: $ 0.2 USD
Total Due Today :
$ 97.00 USD
One time offer: Only $37!! Canva Template pack of promotional posts, stories and website banners, email headers for a highly successful campaign.
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What founders said after their sale

"And, I had my best sales yet!"

"Your training just made it so easy to implement."

Mel I wanted to tell you how amazing your Best Sales Yet training was! I loved having a clear strategy with specific timeframes. Due to time constraints, I ran a promo with very little preparation ahead of it. And, I had my best sales yet! It gave me a clear path to follow with future promos, saving me heaps of time and taking the worry away of what to say.

"You are sooooo good at explaining the logic of how successful brands increase sales."

I love how Melissa explains things so clearly and makes things that seem complicated feel much more do-able. I feel a lot more confident and able to tackle the socials, branding and online store creation for my business.

"Hi Mel! Absolutely love..."

attending anything you do. Yes we got $41K from our sale and that rolled into $62K that month thanks to your course. So grateful!

Before you ask

Questions, answered.

How do I get access?

Straight after checkout you get the replay plus your Best Sale Yet hub with the workbook, calculator, swipe files and bonuses. No waiting for a live date.

I've left it too late for BFCM.

One of the founders above ran her promo with very little preparation and still had her best sales yet. The timelines work for any sale, any time of year.

My email list is small.

Then every email counts more. You'll learn how to get the most from the list you already have.

I've run sales before and they flopped.

Usually the plan was the gap. This workshop is the plan.

Do I need Claude or ChatGPT?

Nope. The replay, workbook and calculator do the heavy lifting. The Email Roaster GPT and Claude skill are bonuses if you already use them (the Claude skill needs a paid Claude plan).

30

30 day money back guarantee. Watch the replay and run your sale, if you don't make any sales, email [email protected] within 30 days for a full refund.

Get the replay for $197 $97

Is this you?

This replay is for you if...

  • ✓
    You've got a sale, launch or BFCM promo coming up...and right now the plan is "put up a banner and hope".
  • ✓
    You've run sales before and the orders trickled inYou want them piling up by the door instead.
  • ✓
    You're tired of second guessing what to send and whenYou want the timeline, the emails and the subject lines already worked out.
  • ✓
    You want to hand tasks to your teamOne checklist, so sale week isn't all on you at 11pm.
  • ✓
    You're sick of watching other brands post their parcel pilesIt's your turn to make the postie cringe.
Get the replay for $197 $97

Meet your coach

Melissa Robbins · Founder, thelotco
Melissa Robbins, founder of thelotco

I've spent 25+ years in product business, and I've watched a lot of sales flop for no good reason.

Clients would spend hours on instagram, yet ignore their email list. And these were warm customers! I would ask clients how many emails they shared when running a sale and most would say maybe 2-3 at the most.

These days I coach product founders on building profitable, scalable businesses across ecommerce, wholesale, email and retail.

The Best Sale Yet formula is the same plan my clients use to turn a promo into A$58,000 in sales and 50 orders in a single day.

In the replay I hand you the whole thing: the timeline, the emails, the subject lines and the checklist. Then I built the workbook, the calculator and the tools so you don't have to.

25+ years in product businessTop 10 Marketing podcast in AustraliaEcommerce coach + Shopify expert
25+ yearsin product business
Top 10Marketing podcast in Australia
100+podcast episodes
A$25,145from one client promo
If there's anything you're not certain about or that is unclear, please email me at [email protected]